From Waste to Wind

From Waste to Wind is a company whose mission is to upcycle plastic waste to functional wind turbines across Germany. See some sections of the identity guide that was created for this sustainable eco company.

From the logo, to color palettes, typography, look and feel and transformative storytelling. Our main mission was to make that sentence “From waste to wind” into a story seen within the logo itself, that is why signage was implemented: a wind turbine, plastic bottle and arrow to indicate direction.