Our challenge was to re-brand Focusism to take the look and feel of calmness, meditation and concentration. We worked on the identity design in order to get to marketing and other visual communication elements.

Some of the key elements to build that brand’s voice and world was to use waves and create a rabbit character which symbolizes good luck, renewal, new beginnings and growth.

To introduce the brand to the audience, creation of “about us” content was compulsory, introducing main pillars or values Focusism stands for, services it provides and website introduction accompanied with calm and optimistic bright illustrations giving it a DIY feel to it.