- / Identity re-design
- / Creative Direction
From Waste to Wind is a company whose mission is to upcycle plastic waste to functional wind turbines across Germany. See some sections of the identity guide that was created for this sustainable eco company.
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From the logo, to color palettes, typography, look and feel and transformative storytelling. Our main mission was to make that sentence “From waste to wind” into a story seen within the logo itself, that is why signage was implemented: a wind turbine, plastic bottle and arrow to indicate direction.