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/ Identity design
/ Marketing strategy
/ Creative direction
/ 2D Animation
/ Character design
Sound: Andre Sebastian Ocampo
In this case, we worked from the very core of the brand, identifying, strategizing and getting into the creative process for workarise. We started off with re-naming, then to work on the identity design, creating the brand characters and compiling all that information into a brand manual/guide. That includes the creation of a pitch deck for users and investors.
That was just the surface. How will the SaaS product for teamwork organization come to life? Marketing, animation, video and music where the way to go (for use in digital spaces). workarise is to be friendly, engaging and bold afterall.
Our main goal was introducing the brand to the consumers and setting expectation for those first beta and alpha users.
Reels are a great tool for discovery and engagement.