Huomon

• / Art & Creative Direction
  / Motion Graphics
  / 3D Art & Animation
  /Video edition
  / Character design
  /Branding & Content planning
  /Concept Art

Check Huomon’s website here

We worked on the Creative and Art Direction for HUOMON (Miami-based AI tech brand), a counter-culture movement for the digital age.  Humans › algorithms. Truth › feeds. 

 

Banner

https://nikkirev.co/wp-content/uploads/2026/01/HUOMON-LOGO-ANIMATION.mp4

Logo animation and slogan

Alongside branding, we designed characters that’re anthropomorphic as representatives of the brand and as products, in this case, plushies (classic plushie and another version with an AI integrated system) and merch. These mascots also have the purpose of being symbol of  soft rebellion, opening debate around tech, culture and other daily issues and struggles.

https://nikkirev.co/wp-content/uploads/2026/01/COFFEE-FEVER-360TEXT.mp4

First character – Coffee Fever

https://nikkirev.co/wp-content/uploads/2026/01/GIFTED-LOSER-360TEXT.mp4

Second character – Gifted Loser

Lets not forget the packaging design, 4 in total meaning 2 for each character. There’s the CLASSIC HUOMIE and AI HUOMIE, the difference is one is a regular plushie while the other one has an AI integrated system.

Packaging for the AI HUOMIE (integrated AI system)

Packaging for the CLASSIC HUOMIE (plush without AI system)

A marketing strategy and roadmap was built alongside the creation of content for social media: skits, teasers, memes, informative pieces, mockery and much more; showcasing a sarcastic tone mostly over recurrent issues and daily news, leaving topics to debate.

https://youtube.com/shorts/aVzCHgaMIjs?feature=share

Teaser #1

https://youtube.com/shorts/PTVPT984NoE?feature=share

Teaser #2

Social Media

Chat GPT roulette

Robot washing dishes

The Truman Show

COFFEE FEVER

GIFTED LOSER

Mark’s Fortress

Cows in VR

Collection of social media videos with TikTok in mind

Some other static images for social media content and carrousels